We're NOT just layin' around...
We're serious about spreading the Whisker Walk Word...
Promotions for the 2011 Whisker Walk
Official RADIO sponsor - WXLO 104.5 fm - boasting millions of listeners throughout New England and will be promoting the event on-air. Jen Carter from the Morning Show will be our official Emcee!
WXLO is promoting the 3nd Annual Top Dog Photo Contest just to promote the Whisker Walk - judging will happen AT the event - Stay tuned for more info and dates of submission!
Official NEWSPAPER sponsor - The Telegram and Gazette is our official newspaper sponsor! The T&G will be promoting the 2010 Whisker Walk through multiple ads and inclusions in their daily and Sunday newspapers and online promotions through their website. We are very excited they are participating!
Official WEBSITE sponsor Petfinder.com posting a banner ads and link to their website running 6 weeks prior to the event. 312,500 impressions to cover New England as a whole. Petfinder.com receiving MILLIONS of hits per week to their site.
TV Sponsors - TV PSA commercials - distributed to dozens of Massachusetts Community access tv channels and MAJOR TV networks Channel 5 Boston will be airing them as well.
Additionally:
- Tails Pet Media Group – Beantown Tails - running multiple full page color ads Pet lovers pick up this free magazine at pet-related businesses and vet offices, grocery stores, health clubs, book stores, coffee shops, restaurants, libraries, park districts, and other "mainstream" locations.
- Whisker Walk listed on www.dogtipper.com
- Over 15,000 rack cards and hundreds of posters will be distributed throughout New England - including in Petco, VCA Animal Hospitals, Especially for Pets and various pet related retailers and companies, shelters & rescues
- Paws Awhile Online Community promoting Whisker Walk on their web-zine for dogs and humans
- Boston.com listing - Events and Happenings
- Listings on Central Massachusetts and state of Massachusetts Visitors Tourism
- Posting on The SearchBoston.com Happenings Calendar currently receives about 900 page views per day. The site overall receives about 3700 views per day
2009 Promotions - many will be participating for 2010!
- Radio spots PSA's running on Pet Life Radio
- Animal Print posting the event on their site which receives 4-5,000 hits of pet lovers in the RI/Se MA and Boston area
- Posting on Channel 7 WHDH Boston community events calendar
- Submitted event to ALL New England TV/Radio/Newspaper community events calendars (over 400 media outlets)
- Press releases faxed monthly and once per week to over 400 media outlets including tv, radio, print - throughout New England
- www.petzonetv.com - running commercial seen for 4 weeks in 25 communities and ONLINE on google and aol video
- Listings on Central Massachusetts and state of Massachusetts Visitors Tourism Calendars and WorldWeb.com - the tourism industry’s leading provider of online advertising solutions.
- Posting on The SearchBoston.com Happenings Calendar currently receives about 900 page views per day. The site overall receives about 3700 views per day
- Social and event posting to dozens of New England websites
- Dozens of Listings on Worldweb.com under fairs/festivals and Central MA events receiving millions of hits per year.
- Posting on Visit Maine Tourism site under Events NOT to miss
- Event posting on New England Events Yankee Magazine
- Posting on whofish.org an easy way for you to find out what’s happening in New England.
- multiple ads in the Landmark newspaper - Covers the towns of Holden, Paxton, Princeton, Rutland, Sterling with a readership of 27,000.
